Positioning Yourself as a Thought Leader in Your Niche
There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing. The first step is to know what your niche is. What do your customers want and need most? What are their biggest pain points?
Make it Niche Related
Customers are looking for solutions that actually work and offer good value for money. They are constantly asking the question, “What’s in it for me?” With so many websites and businesses online, you need to answer that question from the moment they show up at your website..
Once you know what your niche needs, offer it to them. You can do this in a number of ways:
- Make sure your website has information on every product and service you offer.
- Include a Marketplace that links to every product.
- Make sure your site looks professional, with an easy to use layout that’s mobile-friendly.
Your niche-related content must be worth taking the time to read. Just because it’s free doesn’t mean it should be junk. In fact, publishing impressive niche content regularly is a great way to position yourself as a thought leader.
Use your site as a lead generation tool in order to build your email marketing list. This way, you can communicate with your list on a regular basis, giving your niche customers information, products and services that will prove you know what you’re talking about.
In order to get people to sign up for a mailing list these days, you need to go beyond the free newsletter offer. Something more compelling like a special report they can download that’s packed with information (and links to buy products) that are related to your niche. Try to aim for a broad topic most people who are interested in your niche will be eager to read and share.
Make Use of Amazon
One of the best ways to give yourself instant expertise is to write a book and publish it on Amazon. It doesn’t have to be an encyclopedia of everything you know about your niche. Many bestselling books are usually ones with How To somewhere in the title, offering real solutions to your readers.
Publish it as an e-book through the Kindle Digital Platform first. If there’s enough demand, publish it in paperback as well. Get a great cover designed for $5 on fiverr.com.
Becoming a thought leader in your niche is easy if you give your prospects what they want and need, and show you are in the know about all the top products and services available, not just your own.